Let’s take a deeper look into how the insights offered by Google Analytics can be used to improve the UX design of online businesses: With its first-hand data sets and intelligent insights, Google Analytics has become widely favoured by businesses, and although there are plenty of premium features built into the platform, a strong level of UX research can be conducted using the free version of Analytics. When it comes to UX research methodologies, analytics engines are heavily relied upon by businesses, with 67% using the method to cater more strategically to customers. This presents an opportunity for companies to outmanoeuvre their competitors with more fine-tuned user experience models. However, a further 27% rarely or never conduct research ahead of their UX design projects. The importance of conducting healthy levels of quantitative research is apparent to 27% of businesses.
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However, this is where Google Analytics enters the fray to provide intuitive insights into how to improve your UX design. Looking for these issues and identifying new opportunities can be complicated, time-consuming, and expensive to do, with lots of testing and research needed along the way. Even the smallest of kinks in your UX armour could cost you repeat visitors and revenue, whereas big ones could lead you to lose out to your competitors.
User experience is an important part of generating conversions and making sales.
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